Ganesh Chathurthi is the festival for the masses with the youth of the city still harboring pride in traditions like keeping Ganesh idols at home, making traditional sweets, celebrating with relatives and purchasing new clothes. Youth associations in different areas are also involved in putting up pandals with live performances & trying to compete against each other.
During this festive season, BIG 92.7 FM in association with various local bodies has lined up tons of interesting interactive initiatives, a mix of on-air talk shows, contests, call-ins and on-ground events surrounding Ganesh Chaturthi across its stations. BIG FM RJ’s will also visit the various pandals across the city to give live updates on the activities and interact with the people
In Bangalore, the station is organizing a unique talent hunt called â€?Comedy Ganesha’. This is a contest to identify the best comedian in Bangalore since Ganesha is known for his talent, wit & wisdom. The top 3 shortlisted candidates will perform on-air between the 4th & 8th of September and request listeners to vote for them. Based on the listener ratings, the ultimate winner will be picked on 9th Sept who will then get a chance to play a role in a Kannada comedy TV serial called Point Parimala
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BIG FM, Surat is organizing a huge on-ground social campaign during this season where a BIG hoarding in the form of a Ganesha will be erected with a slate in his hand. This slate will sport different messages during the 10 day festival like Beti Bachao, Global warming etc. A live booth set-up will be placed near this hoarding where BIG FM RJ’s will host their shows. Local celebrities will also be invited to judge competitions like Best Ganesha Idol & Pandal setup across the city along with live updates of the visarjan from various locations
BIG FM Vadodara has tied up with the biggest Ganpati –Pandal in the city. A human character wearing the costume of a mouse will receive wishes from visitors at the pandal. A giant screen will show prominent Ganpati idols from other parts of city along with daily highlights of festival which will also be aired regularly
As the No 1 FM station in the country, we are continuously pushing the envelope in terms of content for our listeners. This festival season we will showcase customized programming which includes special capsules celebrating the festival, interesting trivia, places to shop and so on to bring out the true spirit of Ganesh Chaturthi… says Nirupam Sonu, National VP – Programming, BIG 92.7 FM.
