MUMBAI: SFM is rebranding itself with a new tagline – “Hum sirf bolte hi nahi….hum superhits bajaate bhi hai… from 1 September.
The station has revamped the sound of its stations and programming. Brand SFM, part of India largest radio network under the SUN TV Group, which currently runs 42 stations across the country, will put a new â€?josh’ to the way it sounds, true to its tag Jhoomo Jamke Jhoomo….
In tune with the latest international trends across the globe for radio, SFM’s formatted programming will now have 16 crisp shows on weekdays, up from 12 earlier. SFM stations in every city will be very high on local content and connect. Always a highly interactive radio brand, the music, programs, phone-in contests and outdoor broadcast in the shows at SFM stations will get bigger now to cater to a wider target audience in its newer avatar, says the station.
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SFM will also be creating a new trend across the country by introducing completely new concepts – a spiritual music show in its early morning show â€?SFM Raaga’ introducing to its listeners Indian fusion, sufi fusion and world music. It will be high on information on spiritual and physical health. â€?Sabka Family Member’ is the other new concept in radio by doing the show everyday from a listener’s house from different parts of the city, thereby connecting to its listeners on ground level. For the first time in Indian radio, SFM introduces a show in the hardcore local and character-specific lingo to update/ discuss/ debate local issues of every city with a â€?Jhoomo & Bajao’ attitude.
The popular wake-up show â€?Morning No 1′ will kickstart the day for SFM listeners as the RJ will wake-up people through phone-ins and exchange spot-on good mornings…. The morning drive-time shows follow high local news content in Guru Ho Jaaye Shuru, Lift Kara De and Halka Hole where the common man gets to voice his opinion on local issues extensively. Lift Kara De as the name suggests has been giving a car-lift everyday since SFM’s launch at each city, a unique and popular concept of giving its listeners a car anywhere in the city — the first done by any radio station in the country.
Yeh Taara Who Taara, the astrology based show will continue to solve problems of SFM listeners and popular comedian Surendra Sharma comes in everyday to tickle your funny bone in the show â€?Sharmaji se Poocho’. Tafri Junction continues the trend in the evening with PJs and spoofs.
A daily countdown show â€?10 on 10′ of the latest top bollywood songs is another new show where the latest and the current hit songs in Bollywood race for the top slot. The love show, Love Ka Keeda gets a new meaning, different from any other radio station as SFM tackles and celebrates love the â€?bindaas’ way but with no mush.
SFM has also introduced new national sparklers like â€?SFM Bollywood Bhangarwaala’, â€?Excuse Me’ and â€?Dr Sing’. As each SFM station has its specific local property commenting on city happenings in a sarcastic yet humourous way, SFM also re-introduces its popular concept of folk music of different regions blended with Bollywood hit tracks like Aayaram Gayaram and SFM Qawaals as part of its sparklers.
Weekend programming at SFM stations is a mixed bag of fun, movies, information, celeb interviews, business trends and some CSR activity. College Tadibaaz and City Live, two complete OB shows at college campuses and city hot-spots connect each radio station with the pulse of the city’s youngsters. Hear-out Bollywood’s top celebs in the personal interview show Hello Mic Testing, and get weekend movie release reviews and previews on SFM Housefull. Not to miss â€?Behind the Scene’ – the making of a hit bollywood track. Get local and national business updates in the show â€?Paisa Vasool’ and hear out city specific success stories of people in â€?SFM Superstar’. SFM stations continue to be responsible radio stations as its Corporate Social Responsibility show â€?SFM Prayaas’ continues to give its listeners a platform to voice their city specific issues and gain information on the same through various guest experts.
