MUMBAI: Ready to march full steam into a vibrant 2008 in true ‘Whatte fun’style, Hyderabad’s Radio City 91.1FM organized a fun-filled evening’s Fashion and Musical Extravaganza at City Center Mall today. Attended by over 15,000 of Hyderabad’s Radio Cityzens, this came as the Grand Finale to the FM station’s weeklong LIVE broadcast through a fully functional state-of-the-art studio set up at the Mall. Enthralling Hyderabad’s Radio Cityzens, Radio City’s RJ’s – RJ Anuj and RJ Shraddha (The Radio City Breakfast Show) and RJ Sameer (Radio City Joyride) walked the ramp with Hyderabad’s leading fashion models followed by a variety of foot tapping dance performances. Radio City 91.1FM created a pulsating ‘Whatte fun’environment at the mall, entertaining and surprising Hyderabad with LIVE on-the spot contests with hi-value lifestyle and electronic goods up for grabs. Needless to say, the entire city was witness to all this excitement through LIVE broadcasts on Radio City.
Commenting on the listener response, Mr. Rana Barua, National Head – Marketing Radio City 91.1FM said, “We greatly cherish the special bond we share with the Radio Cityzens of Hyderabad and have always been overwhelmed with their response. The activity brings us even closer to them allowing us to make it a ‘Whatte fun’experience for our listeners. The sheer vibrant energy and enthusiasm of listeners we’ve been witness to during this activity has been spectacular! We extend warm New Years’wishes to all our listeners.”
Exclaimed Nitesh, an ardent Radio City listener, “The mall was alive and kicking with Radio City! I thoroughly enjoyed the fashion show and the dance shows were very well choreographed. This is the first time such a massive activity has happened in Hyderabad. I certainly couldn’t have spent my Sunday better! Three cheers!”
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The ‘Whatte Fun’evening witnessed 6 sequences of hi-fashion, a ‘haute’medley of 14 dance performances and a host of rewarding interactive on-the spot contests. In a weeklong ‘Whatte fun’festive bonanza right from Christmas into the New Year starting Dec 24 all through Dec 31, Radio City was LIVE from 7 AM – 9 PM. This is for the first time ever that any FM station has conducted an outdoor broadcast of such scale in Hyderabad. Joining the Radio City team for this festive special were singing talents from the Telugu film industry – Deepu, Aditya, Bhargavi, Geeta Madhuri as well as Tollywood’s superstars – Aditya Om and Shruti who dropped by to interact with the listeners and RJs.
