Hong Kong: Music labels need to get into artiste management seriously, just as they need to work with television stations for creating innovative content, said Saregama India’s Vice President, Artiste and Repertoire (A&R), Publishing and New Media Atul Churamani.
Delivering his address at the closing session of Music Matters, Hong Kong, on 5 June 2008, Churamani said that players in the Indian market will also need to look at publishing and catalogue exploitation seriously. Other opportunities that need to be looked into include marketing on the mobile platform and pressing for a fair share of the revenues with operators, Churamani said.Summing up the two day conference, Warner Music Asia Pacific president Lachie Rutherford said that the perspective of Asian people needs to be considered as different markets like Japan and emerging markets like Vietnam and Indonesia have different ecosystems. Motorola’s Vice President, General Manager, Asia Pacific Marketing, Ian Chapman Banks pointed out that as digital sales grow exponentially with growing mobile phone penetration, digital content will be the crucial differentiator. Nettwerk Music Group CEO Terry McBride averred that the future will belong to artistes from the middle class, and that all genres will make a comeback. Labels and artistes alike need to choose to take risks, he stated.
Reiterating the stand he had taken during the inaugural address, U2 manager Paul McGuinness said that the industries that are wronging the music industry must be identified either by legislation and consent. “Visual and musical consciousness has to be integrated,” McGuinness noted, claiming that in the clamour for a 360 degree business model in the digital space, the artiste has been forgotten. Concurring with McGuinness’ statement that the presentation of music has to be good, Harvey Goldwin, Managing Director, Harvey Goldsmith Productions said that, “it’s all about nurturing talent, if we have to develop the market.” The public too has to be taken care of, he noted.
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