MUMBAI: Talenthouse India, a Reliance Entertainment division and telecom major Vodafone partner to provide a slice of 2013’s action to the audience through a unique opportunity at the biggest cricket finals of the year.
Through crowdsourcing, Talenthouse invited upcoming fashion and graphic designers or anyone witha creative sensibility to design and get a chance to create fresh designs for the kitthat includes a jersey and a cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League finals in Kolkata.
Talenthouse received a pool ofjersey and cap designs created in Vodafone’s primary colours of red and white reflecting Vodafone’s personality, focusing on the brands playful yet professional attributes. The IPL is undoubtedly bigger than any fashion show, and the winner’s designs will be seen by millions who tune in for the final as the kids will lead the players out to the field.
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Fans are invited to view all designs submitted on www.talenthouse.com and vote for their favourite design. The winner will be announced on 18th May 2013 and will receive a whopping Rs1, 00,000 as prize money and also stands a chance to win 2 match tickets to the biggest cricket final of the year.
Suresh Rangarajan, associate vice-president Public Relations Vodafone says, “As part of our large digital presence, we’ve often created crowdsourcing activities, especially on our Facebook page (facebook.com/zoozoo). As a natural extension of our belief that we need to tap into the creative energies that the “faceless crowd” on the internet brings, we collaborated with Talenthouse for a creative activation during the IPL. This features primarily a cricket kit design to be worn by 22 kids chosen to represent Vodafone at the IPL finals. The kids will walk out with the 22 players onto the field before the finals. As a brand, our philosophy has been to createactivities to drive deeper engagement with fans. We believe that the Talenthouse activation represents a great opportunity for artists to work on one of the buzziest brands during the IPL, and also for Vodafone to co-create a presence for our brand with some of the new talent in the country.”
Arun Mehra, CEO, Talenthouse says, “This IPL season Talenthouse has scored a six with Vodafone. With all brand managers geared up with their innovative marketing and activation campaigns for the most awaited sports extravaganza, Talenthouse’s crowdsourcing initiative is a game changer in the already chaotic sports arena. This season the benefits of crowdsourcing cannot be ignored, Talenthouse has enabled Vodafone to innovate with the creative community by letting the crowd contribute with their designsenticing amultiplier effect among fans resulting into high engagement. We have high expectations from our association with Vodafone, as we work toward providing participants with opportunities and our community will be motivated to showcase their work on the country’s biggest sporting stage.”
