MUMBAI: In an unprecedented feat, Korean pop star Psy’s follow-up single to his monster hit ‘Gangnam Style’ which notched up 1.5 billion hits on YouTube, is rising to the top of the charts faster than its predecessor.
The new single ‘Gentleman’ is scorching up the pop world with 200 million hits already on YouTube as on 22 April, just nine days from its release.
Gentleman received 38 million hits on the day of its release on 14 April breaking the previous single-day record set by the now infamous KONY 2012 documentary video in March 2012 produced by Invisible Children, which received 31 million views on 7 March 2012.
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Compared to its predecessor, Gentleman was seen 100 million times worldwide in four days- a feat that took Gangnam to nearly two months to reach.
According to YouTube, ‘Gentleman’ became April’s top rising search on the site almost immediately after it launched, with global results peaking on 14 April. It also debuted at number one on YouTube’s music chart, bumping ‘Gangnam Style’ down to second place.
The new single’s success could single another windfall for Psy and his label.
According to reports, Google’s chief business officer Nikesh Arora revealed on the company’s fourth quarter earnings call that Gangnam Style had generated $8 million in revenue on YouTube alone, or an average of 0.65 cents every time someone plays the video. Since the creator of a YouTube video keeps about half of the money, that means Psy and his record company probably earned about $4 million from Gangnam Style alone.
Meanwhile Psy has launched ‘Psy Go, Bibigo’- a global search for his personal chef in partnership with ‘bibigo’- a family of modern Korean restaurants and food products utilizing authentic flavors and ingredients.
The finale of the talent search will occur on 3 June with the announcement of Psy’s personal chef. This singer’s chef can enjoy handsome benefits including $40,000, five-star hotel accommodations, luxury transportation, and the once-in-a-lifetime opportunity to travel with Psy on his world tour for one month.
