MUMBAI: Pan-Africa will now enjoy mobile music service ‘Kleek’ that was unveiled at the Samsung Africa Forum in Cape Town, South Africa. Universal Music Group, in partnership with Samsung, as well as African and international music labels and publishers has launched the service.
The launch was followed by a live performance from award-winning singer-songwriter Zahara.
Kleek is rolled out in five African territories – South Africa, Kenya, Nigeria, Ghana, and Angola, but Universal ultimately wants to achieve availability throughout the entire region.
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South Africa and Sub-Saharan Universal Music Africa managing director Randall Abrahams said, “With the Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke user experience. The service will also help us focus on developing future stars from across the continent.”
Kleek will come preinstalled on a range of Samsung smart phone devices. At present, the service is only accessible via Google Play and will debut on the Samsung Play Store next week, according to Universal.
Samsung Electronics Africa head of Content and Services Thabiet Allie said, “Samsung smartphone devices are optimised for high quality sound, and are ideal for the Kleek. Samsung recognises that the African market is very different to that of its European, Asian and American counterparts. We are thus, through our Built for Africa initiatives, focused on building services and partnering with the best local and international content owners and this partnership is testament to that.”
Universal Music Group International chairman and CEO Max Hole said “By investing in the Kleek we’re providing a platform for the very best of African talent to reach a wider audience. With the explosion of smart phones and other mobile devices, the Kleek has the potential to attract tens of millions of music fans across Africa.”
