MUMBAI: Big FM, India’s No. 1 FM Network and winner of the Radio Broadcaster of the Year Award at the Golden Mikes, has emerged as the undisputed leader in New Delhi according to the latest RAM data becoming the No.1 Radio Station in Week 2 of 2013.
Surging ahead of leader – Fever FM in Delhi, Big FM’s Delhi Station, with its retro positioning has emerged as the clear favourite among Delhi-ites. The station which donned a retro positioning with the tag line ‘Hit The Hit Rahenge’ in 24 October 2011, has since, grown in popularity and risen to the No.1 position clearly highlights that when given a chance to choose between retro music and contemporary music, old continues to remain gold.
Radio Station Cume (‘000s) Share (%)
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92.7 BIG FM New Delhi 9054 32.9
Fever 104 FM New Delhi 8552 31.3
Source: RAM Wk 02-2013; All People 12+; Filter Demographic: None; Market: New Delhi; Daypart: Mon-Sun 12am to 12am
Big FM Delhi, in addition to its excellent retro music mix, is known for its innovative programming content like Kudiyan Di Lohri, Dariya Dilli, Big FM Par Har Ghanta Hit Campaign and more, which resonated excellently with audiences. With a robust reach of 90 lakh listeners and its No. 1 position in the key Delhi market, Big FM becomes the best possible platform for marketers to reach out to their audiences.
Speaking on the achievement, Big FM business head Ashwin Padmanabhan said, “We have provided audiences with a tailored programming mix for each station right since the beginning, never really following the ‘one shoe fits all’ theory. We are glad that our decision, to go retro, which was backed by audience research has been given a thumbs up by audiences. We will continue to provide the best retro music mix on the station and look forward to serving marketers looking to reach out to our relevant audiences.”
