MUMBAI: Big FM’s Mumbai station has launched Campus 927, which brings in fun-filled light moments of college life for its listeners. The show goes on for 52 weeks in association with the best college in the city. The show features in RJ Rishi’s ‘Chal kalti maar’, every week.
The show has already featured some of the top colleges of Mumbai like Jai Hind, SNDT, Usha Pravin Gandhi College & Rizvi College of Architecture.
Students can catch sight of college beauties surrounding the booth and preparing themselves for RJ Rishi’s very own ‘model hunt show’ in front of the live Big 92.7 FM booth, says a release. Big FM will be taking interactivity to another level with:
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* Student callers talking about their favourite colleges, popular alumni’s talking about their college days etc
* The ‘Gupshup’ corner set up at canteens, hangout areas.
* ‘Bhukkad Club’ – canteen showcase and other popular college joints
* ‘Mai Baap’ – interviews of college professors/lecturers
* Interactive sessions from the Live Radio set up at the campuses
* Games and prizes to be won on ‘Chal Kalti Maar’
* Weekend Special – 2 students get an opportunity to co-host ‘Chal
Kalti Maar’
* Campus Special – 30 second college anthem to be played on-air
Speaking on the occasion, Big FM station head Mumbai Sudarshan Saha said, “At Big FM we keep re-visiting our programming offerings to ensure we are meeting listener requirements. ‘Campus 927’ is meant to target a light-hearted space purely keeping up with the ‘Vibe of the City’, and it has received excellent response from across the city in such a short span of time. RJ Rishi has an amazing ability to talk and interact with listeners on a range of youth-driven topics with a dash of intelligent humor thrown in, in good proportion. It is an initiative to provide some light fun-filled moments of college life.”
