MUMBAI: Big FM today announced the Big Green Ganesha Campaign (BGGC) which is entering its fifth successful year of nurturing a better environment while celebrating Ganesh Chaturti or Vinayaka Chaturti. This year’s campaign is being launched by means of a watchword ‘Ganpati Bappa Morya, Dharti Mata Morya’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha.
The initiative has found support from one of Chennai’s favourite actors, Simbu, who felt the need to implore people to treat our environment more sensitively. Actor Simbu donated newspapers which will be used to make the paper mache idols during the festival. Donating newspapers may be a small but significant step in the right direction to spread the message on celebrating the festival in an eco friendly fashion.
Launched in 2006 by Big FM, this initiative is aimed at creating social consciousness towards making one of India’s largest and most popular festivals better and more ecologically sound.
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Drawing attention to the fact that most commonly available idols are created from non-degradable material and the paints used contain a high amount of toxins, BGGC has helped generate awareness and gained steady momentum during the last four years by creating a sense of responsibility among communities and delivering significant value to its partners.
The drive will culminate with the Big Green Ganesha Awards, which will be launched on the 19 September 2012. Radio Jockeys accompanied by top celebrities will travel across cities and announce the names of winners based on measures they’ve taken to create ecologically sound Ganesha’s.
Commenting on the campaign company spokesperson said, “The launch of the Big Green Ganesha Campaign demonstrates our commitment towards the environment. We believe that if India comes together, the little things we do can be both enjoyable and help make a positive impact on the environment. We are confident that the initiative will be a huge success with the support of lakhs of Indians.”
With strong messaging and a firm principle, the campaign has generated awareness among 1.5 crore people each year. Over 200 celebrities lent their support to the cause last year and their involvement has helped spread the word. The activities carried out last year saw more than 35,000 people donating paper by covering 15,000 households. With 14 lakh people visiting the pandals, it was no surprise when the Indian Radio Forum named the campaign the winner in the best On Ground Initiative 2012.
