MUMBAI: Big FM has launched its popular Green Ganesha Campaign (BGGC) for the fifth year in a row.
Accompanied with the slogan ‘Ganpati Bappa Morya, Dharti Mata Morya’, the campaign is spread across 13 cities including Mumbai, Hyderabad, Bengaluru, Bhopal, Indore, Surat, Vizag, Baroda, Mangalore, Gwalior, Mysore, Sholapur and Goa.
Bollywood celebrities including Aamir Khan, Neha Dhupia and Ranveer Shorey amongst others have donated newspapers which will be used to make the paper mache idols during the festival. While 13 paper Ganesha statues were put up last year as part of the BGG campaign, this year will witness the erection of 30 Ganesha pandals (special temporary structures) across six major cities.
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The drive will culminate with awards scheduled to be held on 19 September 2012. Radio Jockeys accompanied by celebrities will travel across cities and announce the winners.
The initiative supported by print and out-of-home media, aims to encourage close to 110 residential societies across the 13 cities to install eco-friendly Ganesha idols. Tie-ups will also be initiated with popular pandals and malls to garner maximum awareness and participation.
Commenting on this campaign company spokesperson said, “The launch of the Big Green Ganesha Campaign demonstrates our commitment towards the environment. We believe that if India comes together, the little things we do can be both enjoyable and help make a positive impact on the environment. We are confident that the initiative will be a huge success with the support of lakhs of Indians.”
The activities carried out last year saw over 200 celebrities supporting the cause and more than 35,000 people donating paper by covering 15,000 households, states the company release.
Launched before the Ganeshotsav, the initiative is aimed at creating social consciousness towards making the popular festival better and ecologically sound.
