MUMBAI: Handset maker Nokia has partnered with RockeTalk and Maxus India to launch audio game show Nokia Mobile Antakshari.
Based on popular television series Antakshari, the show will enable Nokia Asha phone users across the country to sing and answer music related questions simultaneously. The mobile users will also win a chance to perform in the Gala round in front of more than 8.6 million users. The construct will allow Nokia to ‘vital connect’ with over 2 lakh ‘deep engaged users’ and ‘passive connect’ with the rest of the millions.
Speaking about the concept Nokia India director- marketing Viral Oza said, “Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smart phones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favorite game.”
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The application will be supported by GPRS enabled handsets including Nokia feature phones and Nokia smart phones.
Maxus India Digital national director Unny Radhakrishnan stated, “At a time when digital marketing is growing more aggressive on ‘social’ presence of brands, this signals an interesting shift towards ‘social media engagement’, where Maxus India, Nokia and RockeTalk are breaking new grounds with Nokia Mobile Antakshari.”
