MUMBAI: Fifty-five radio entries have been submitted from India for the Cannes Lions 59th International Festival of Creativity.
An overall increase of 31 per cent versus last year is recorded in the radio entries. A total of 1182 entries have been submitted from India in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
As the volume of entry levels are higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Sara Haag, director/founder, Sarah Haag AB, Sweden has been appointed as an additional judge for the radio category.
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Festival CEO Philip Thomas said, “The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions. But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications.”
With an increase of 19 per cent from last year, a total of 34,301 entries from 87 countries have been submitted this year.
59th Cannes Lions International Festival of Creativity will be held from 17-23 June 2012 in Cannes, France.
