MUMBAI: MTV and Viacom Music Group’s event O Music Awards is back in its third year, with an aim to break the Guinness World Record for ‘Most Live Concerts’ in 24 hours.
The awards show will stage a road trip from Memphis across eight cities to New Orleans. Live cameras will follow the nominated band from the tour bus to the stage as they attempt to break the Guinness World Record. The record currently belongs to rapper Jay-Z.
Fans can nominate their favourite band to participate in the tour, the winning band and list of nominees and performers will be revealed on 23 May. The show will launch on 27 June.
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Viacom Music & Logo Group executive vice-president Dermot McCormack said, “We started O Music Awards as an experiment and it keeps gaining momentum as an incubator for experimenting with interactive storytelling across multiple platforms. We invite the audience and together we want to push the boundaries of how stories are told. We also have some fun, giving out awards and breaking a few records.”
Last year, rapper Chiddy Bang broke two Guinness World Records after rapping for 9 hours, 16 minutes at the Awards. Bang bagged the record for longest freestyle rap and longest marathon rapping.
Past winners include Björk (Digital Genius Award), Kanye West (Best Tweet), Nirvana (Best Vintage Viral Video), Spotify (Most Addictive Social Music Service) and Way Out West (Most Innovative Festival).
