MUMBAI: Indian pop band Euphoria has released bilingual track ‘C U Later’ along with the music video from their fifth album ‘Item’.
The songs available in Hindi and English will be distributed worldwide by Universal Music India. The Hindi version of the track available on the album has already sold over 25,000 copies. The success of the album has led Universal Music and Euphoria to do a first-of-its-kind bilingual release.
The music video features state of the art shooting techniques and a performance by the band playing the song in reverse motion. The concept was created by front man Palash Sen and award winning film-maker Vikram Mishra.
Related Post
Sen said, “C U Later is a leap of faith that we took in terms of our sound. This track took us back to our rock n roll roots, along with the edginess of modern rock. As a song or a video, Euphoria has definitely never attempted something like this. The English version will come as a surprise to our fans, as it was neither planned nor expected. Thanks to Devraj for encouraging us and co-writing the English version with me. Rarely has an artiste got this kind of support from their record label. We are also very excited about our debut international English single.”
Universal Music India & SAARC MD Devraj Sanyal said, “Co-writing ‘C U Later’ with Palash was an easy process and we finished the entire song in a few hours and that shows how talented these boys are. The bilingual approach will open a brand new mainstream market for Euphoria and we will use every resource we have to help them achieve their next level in the band’s career.”
The video of ‘C U Later’ will air exclusively on MTV and VH1 today.
