MUMBAI: Innovation has been a major snag haunting the radio industry for several years. Hence with Phase III being round the corner many radio stations have started experimenting and introducing significant changes to survive amidst tough competition in the business.
After frequent transformations in the Radio One network across the country, Big FM has introduced a travelogue format for the first time ever in the history of radio.
The travel show ‘Big Chhutti’ is conceptualized for creating exceptional experiences for those passionate about travel. Big FM RJs will travel to destinations like Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jimcorbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Landsdown, Kotdwar and Pauri. The show also empowers would-be travellers with on-ground realities such as stay facilities, best food joints, mode of transportation, shopping options thereby enabling them to plan their vacations. RJ will also visit the major attractions of the place including theme parks, hotels, resorts etc.
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Lotus Electronics of MP has partnered this unique concept.
Company’s spokesperson – 92.7 Big FM said in a statement, “It’s a pleasure to organize a travel show on radio which not only caters to those deprived of traveling during vacations but also enable would-be travellers to plan their holidays rationally. This offering is another first from our stable, connecting our listeners through travel. To ensure relevance and direct connect Big RJs will travel to holiday destinations and will bring real experience to the listeners. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences.”
The show is designed keeping in mind the summers and will run throughout May. The show will be aired in the mid-morning band across 11 stations of UP, MP and Jharkhand.
