MUMBAI: iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, announced that Chevrolet, GMC and Buick will be the first American automotive brands to offer the HD Radio “Artist Experience” feature standard on the new Traverse, Acadia and Enclave crossover utility vehicles.
HD Radio Technology is the digital evolution of AM and FM radio and delivers significant benefits for Chevrolet, GMC and Buick drivers: crystal-clear sound quality; additional local FM channels known as HD2/HD3 Channels; PSD – Program Service Data, which displays song title and artist name on the radio screen; the popular iTunes® Tagging feature which allows listeners to tag their favorite songs for later preview and purchase on iTunes. In addition, the Traverse, Acadia and Enclave also includes the new Artist Experience feature that enables images related to the broadcast to be displayed on the radio screen, such as album cover art and station logos. HD Radio Technology is subscription free broadcast radio.
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Jeff Jury, Chief Operating Officer of iBiquity Digital said, “It’s an exciting time for us with General Motors launching HD Radio Technology with our latest features like iTunes Tagging and Artist Experience. We believe that digital radio, with new visual and interactive capabilities, is an integral feature in the digital dashboard. And, GM is leading the standardization of these features in vehicles.”
“Our customers are becoming increasingly familiar with the advantages of HD Radio Technology,” said Kathleen McMahon, engineering program manager for Chevrolet, Buick and GMC infotainment solutions. “It makes AM radio sound as sharp as an FM broadcast and it takes FM programming to a level of clarity we’ve never heard before. HD Radio broadcasts also introduces fans to multiple formats and new music not offered by traditional radio stations. For music fans, HD Radio Technology is a must.”
HD Radio Technology is available nationwide, with more than 2,100 digital stations on-air, and over 1,350 HD2/HD3 digital only channels that broadcast fresh new content that can only be heard with an HD Radio receiver. A sampling of the formats on these extra channels, which vary in different markets around the country, include Dance/Electronica, Bluegrass Country, Comedy, Local Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name just a few.
