MUMBAI: Distributors of pre-recorded music ‘Anderson Merchandisers’ have acquired physical music distribution rights in America from Sony DADC.
With this agreement, Anderson further fortifies the role of the CD as a key pillar of today’s music marketplace by improving the efficiency of physical music distribution through increased sale.
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Sony DADC currently ships all Universal Music, Sony Music Entertainment and EMI CDs to every US wholesaler and retailer.
The purchase will enable the industry to streamline cost through Anderson’s â€?one box’ shipment system allowing retailers to receive a single shipment of music from multiple labels.
Anderson CEO Charlie Anderson said, It takes a combination of factors, including making the music available at a price people find attractive. Obviously a more efficient, cost-effective distribution system helps accomplish that. We will continue to work with the labels to help them realize that making music available at an affordable price is a good business decision….
Currently the country’s largest music wholesaler, Anderson supplies Walmart Stores, Sam’s Clubs, Best Buy and the Army and Air Force Exchange Service.
