MUMBAI: To unearth musical talent in South Asia, Universal Music Group has announced a strategic partnership with The Peninsula Studios (TPS). The project will provide a platform to the upcoming musicians from across various genres and languages to showcase their talent.
The Peninsula Studios founder Subroto Chattopadhyay said, The vision is to spread joy by nurturing and sharing the best music, poetry, lyrics from the peninsula and indeed be a nursery for talent. The Studio is committed to the creators of music and taking them to audiences they deserve….
Related Post
In 2010, The Peninsula Studios premiered â€?The Nokia Music Theatre’ where over 700 musicians from small towns and villages of Rajasthan were evaluated and 20 of them were mentored to create 10 tracks which will be launched by TPS and Universal Music India as the first â€?Nokia Music Theatre’ album in March of 2012.
The Peninsula Studios chief operating officer Sita Raina said, We facilitate curating content and mentoring talent . Universal Music is our partner of choice who will work with us to popularize the music we create. We believe Universal’s commitment to music and musicians is unparalled….
Universal Music, India & SAARC MD Devraj Sanyal said, The Universal Music Group has stood at the forefront of discovering new art forms within the vast global musical universe. Our partnership with TPS is to just do that. To discover & publish the undiscovered sounds from musicians from every nook & cranny of our country that is so rich in musical heritage. And to provide them with a recording & publishing platform that is on par with the best in the world is simply a first in India & makes this association one that we are terribly proud of….
The Peninsula Studios was established in 2010. It is purely a content creation initiative with a 6000 sq ft studio where aficionados enjoy â€?live’ performances which are being recorded. It is in the well being space of music – spiritual, classical both Carnatic & Hindustani, folk, poetry, languages, jazz and blues. The Peninsula Studios is also developing a program to train musicians in instruments that are going extinct and popularizing them.
