MUMBAI: Nokia is the most trusted brand in India according to ‘The Brand Trust Report, India Study 2012’ .
Tata has retained second position and Nokia’s Korean arch rivals— LG and Samsung are not far behind—they occupy the third and fourth positions, beating Japanese giant Sony. Maruti Suzuki improves its position of last year by one notch and is India’s 6th Most Trusted Brand this year. The others in the top-ten list are Bajaj, LIC, Airtel and Reliance.
Related Post
Brand Trust CEO of trust research advisory N Chandramouli said, “Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically”.
Undertaken by Trust Research Advisory (TRA), the survey lists India’s 1000 Most Trusted Brands. The survey conducted in August, takes into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country.
