MUMBAI: Sufi singer Kailash Kher along with eight band members launched his fourth album â€?Rangeele’ on his own music label â€?Kailasa Records’.
The album was released by Amitabh Bachchan with a scintillating live performance by Kher at Novotel, Juhu. The event was organised by Saregama India, who will distribute the album physically and on mobile platforms, while anchored by RJ Nitin from Big FM, the radio partner.
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Anupam Kher, Manmohan Shetty and Prakash Jha graced the evening, while the launch was attended by luminaries from the music world including Anu Mallik, Sonu Nigam, Shankar Mahadevan, Hariharan with son Akshay, Aakriti Kakkar, Mahalakshmi Iyer, Hard Kaur, Aadesh Shrivastava, Alka yagnik and Raghav Sachar.
The album consists of 11 songs, all penned, composed and sung by Kher himself. He said, This album is extremely special for me for various reasons. Among the most powerful being that the artistes featuring in this album also include the unbelievable Mr Amitabh Bachchan. It also features my two-year-old son Kabir and is the first album on our own record label, Kailasa Records. Rangeele is my gratitude to all my listeners since this is a reflection of my observation of my fans through my eight years of career journey. I have tried to reciprocate the love and goodness they have extended to me and my band….
Along with the music album, Kailasa Records has also created videos for three tracks- Rangeele, Tu kya Jaane and Yaada Teriyaan while the videos of other songs are in production. The label plans to have at least nine music videos for this album. In order to promote, Students of Journalism and media across the nation will be invited to make a video for the selected track, which will be uploaded on Kailash Kher’s YouTube channel and the winner will be selected by online voting.
Saregama India business head-music Adarsh Gupta said, Kailash has this rare touch of marrying tradition with innovation in his compositions. His lyrics and his voice have continued to charm people across the world and created immense fan base for him. We, at Saregama India, are extremely pleased to collaborate with him to unveil his fresh new music, â€?Rangeele’ this year. We believe his listeners will have as much pleasure listening to this as much we had in creating this….
