MUMBAI: Radio Mirchi initated a social campaign with Birla Sun Life Insurance and Mindshare to spread the theme of safety, security and protection. The campaign was spread over three weeks and across eight markets.
Mirchi urged people to come forward and share their stories of luck and survival. Giving a special touch to the campaign were versatile singer Kavita Krishnamurthy and Abhishek Ray of â€?Sahib Biwi Aur Gangster’ and â€?I am Kalam’ fame who came together to create a special â€?Protection Song’ that inspired the listeners to take necessary steps to protect their families.
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The activity even saw celebrities like Anushka Sharma and Ranveer Singh lending their support to the campaign as they narrated how they survived some dangerous situations themselves.
