MUMBAI: Tiesto to play exclusive show at 2012 International CES in Las Vegas to celebrate collaboration and new Intel-based HP products
Believe Entertainment Group (BE) today announced that “In the Booth,” the all-new, 10-episode behind-the-scenes digital series with legendary DJ and record producer, Tiesto, will launch Jan. 17. Additionally, HP and Intel Corporation are anchor sponsors and have provided some of the technology that has enabled the development of the series, which is co-executive produced by Tiesto and New York-based digital entertainment company Believe Entertainment Group. The documentary-style series will be available on a YouTube channel at www.youtube.com/Tiesto and will give fans an up-close, personal look at the electronic dance music superstar’s life and the global movement he has fueled.
A private event celebrating the launch of “In the Booth” will take place the evening of Jan. 11 at XS, the nightclub at Encore in Las Vegas, where Tiesto will play a 90-minute set, powered, in part, by technologies provided by HP and Intel. The exclusive performance is part of a week of special events surrounding the 2012 International Consumer Electronics Show (CES).
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“I can’t wait for my fans to see ‘In the Booth’ because it shows everything that goes on behind-the-scenes. It’s all about the live performances, the tour, and all my friends and the millions of people around the world who love electronic music,” said Tiesto.
“The real power of this partnership is that more people globally consume Tiesto’s music and performances through digital platforms than anywhere else,” said William H. Masterson III, co-founder, Believe Entertainment Group. “He’s truly a pioneer in the digital space which makes the HP and Intel collaboration a natural fit.”
Dan Goodman, co-founder, Believe Entertainment Group, added, “The future of entertainment will bring continued convergence with digital video and original content. Working with an incredible artist like Tiesto and collaborating with HP and Intel allows us to launch high-level, creative ideas that will push digital entertainment forward and bring this amazing experience to Tiesto’s fans wherever they are watching.”
“From production to the live performance to the fans’ listening experience, technology is key to everything Tiesto does, making him the perfect artist to help showcase what our products can do to enable a great music experience,” said Eric Keshin, senior vice president, worldwide strategy and marketing, Personal Systems Group, HP. “We are demonstrating the rich entertainment experience our products offer to Tiesto’s many devoted fans around the world.”
“For Intel, innovative marketing is bringing projects like ‘In the Booth’ to life, and showing how Intel-inspired technology, such as the latest Ultrabook(TM) from HP, impact Tiesto’s music, his business, fans and his life,” said Johan Jervoe, vice president and director of Intel’s Partner Marketing Group.
“In the Booth” will consist of 10 digital episodes, each approximately 5 to 7 minutes in length, and will reveal how Tiesto’s passion for music and live performance has made him a global phenomenon, chronicling the events, promoters, preparations and how each show ultimately comes together. From Las Vegas to Ibiza, fans will have the ultimate insider access to Tiesto’s world — backstage, onstage and moments right before he hits the decks in front of thousands of fans — plus exclusive Tiesto commentary and personal insight into the experience, the venues, festivals and big nights in the world’s most exclusive parties and nightclubs.
Believe Entertainment Group is financing, selling and distributing the series to a worldwide audience, including Tiesto’s social networks on Facebook and Twitter, and has worked with Tiesto’s team to develop the concept and distribute it. New York-based Cause & Effect Productions is leading all editing and post-production on the series.
