MUMBAI: Mogul Entertainment Group announces The Takeover Tour, a concert series featuring 6 of hottest South Asian music artists of today’s generation. The tour is set to start early fall.
The first show will kick-off Oct. 1st, 2011 in New Jersey. This tour will hit all major metropolitan cities in the U.S., including the top South Asian populated city centers: New York, New Jersey, Los Angeles, Chicago, Dallas, Houston, Ft. Lauderdale, Washington D.C., Miami, Atlanta, Boston, San Francisco, Detroit and Seattle.
The national tour stars the “International King” of Punjabi music, Imran Khan, who became a household name after his song “Amplifier” became a smash hit. Khan has epitomized South Asian popular culture with his music, lyrics and overall style. He will headline the tour.
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U.K. Bhangra sensation H. Dhami, South Asian female rapper Hard Kaur and Canadian-heartthrob-music-group Culture Shock will be touring alongside Khan. Durrani Brothers are the official DJs for the tour.
“The artists on this tour represent the new generation of South Asian music. They have adapted hip-hop and pop and most of the time; they have been ignored by mainstream media. This is despite the fast growth and large presence of this new subculture,” says Shariq Mirza, CEO of Mogul Entertainment Group. “The South Asian community is full of young, educated, and enthusiastic fans that connect to these artists.”
“This is the first time a multi-city tour of this caliber has taken place for the South Asian population in the states,” says Mandeep Banga, Director of PR at Mogul Entertainment Group. “We want to keep up with the ever-changing South Asian generation and provide entertainment for the new East-Meets-West subculture.”
Mogul Entertainment Group has partnered with Shri Bala Ji Entertainment and M&M Entertainment to make this tour possible. After attaining partnerships and promotional support from various entertainment organizations and media outlets, the publicity for the Takeover Tour is expected to bring 2,000 fans to each show.
