*Last date of submitting entries 31 August
MUMBAI: Radio Mirchi has announced the eighth edition of Mirchi Kaan Awards, to inspire excellence in radio advertising, scheduled to be held on 28 September.
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To engage more entries for the awards, the radio station has also initiated a campaign â€?Imitate your Idol’. The activity started wherein people could don wigs and prosthetic features of their NCDs to look like them. The famous moustache, hair, floral shirt and a beer mug for Piyush Pandey. The wig, glasses, black shirt and Filmfare Award for Prasoon Joshi. The head, the beard and the iPad for KV Sridhar, and so on. The campaign has been planned and executed by McCann Erickson, Mumbai.
McCann Erickson executive creative directors Rahul Mathew and Akshay Kapnadak said, The client’s brief was quite clear. To enhance the reputation of Mirchi Kaan and get more entries for it. So what better way to do it than an engaging campaign that helps creatives live their dreams?…
The campaign is also promoted digitally on imitateyouridol.com, featuring 15 creative heads across 13 top agencies in India. Participants can upload their picture and get a digital makeover through an app on the website.
Radio Mirchi marketing head Sriram Kilambi said, The Mirchi Kaan Awards have always been a great platform for creative’s to make a name for them. This year too, we are geared to make it a great experience and award deserving talent….
Entries for the Kaan Awards are open till 31 August.
