MUMBAI: After the success of webcert season 1, Hungama Digital has tied up with Nokia for its second season, to bring music concerts on handsets with Nokia SmartNights app.
Launch of the Nokia Smartnights WebCert will feature Shankar Mahadevan in a first ever digital live concert. The application will be available on the Nokia’s Smart phones through an application on the OVI Store before the concert goes live on 19 July at 5pm. Nokia will be the title sponsor for the first six WebCerts with various artists.
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Speaking on the occasion, Hungama MD & CEO Neeraj Roy said, With over 800 million mobile subscribers in India, the last 6 months, the mobile economy has seen a phenomenal leap in terms of technology, services and user experience. The mobile eco-system including service providers, content and platform providers and handset manufacturers such as Nokia are collaborating to give the consumer the very best in mobile entertainment. With ArtistAloud.com, Hungama will open up this vast mobile base in India for independent musicians to not only distribute their music, but also perform it live in a remote location and broadcast it over the mobile and the Internet….
Nokia India director – marketing Viral Oza said, Nokia has always focused on offering diverse music services in India and music has been an integral part of our India portfolio. We have pioneered relevant innovations and localized them to capture consumer needs. Our association with artistaloud.com is another such innovative initiative to bring our consumers closer to their passion which is music….
The WebCert property in Season 1 was a huge success with several independent artists taking music to their fans via the Internet.
