MUMBAI: To celebrate the success of Gaga’s latest album â€?Born This Way’ Universal Music India has unveiled the â€?The Lady Gaga Wall of Fame’, exhibiting singer’s photograph in her classic moments.
The gallery was inaugurated by popular bollywood music directors Salim-Sulaiman who have officially remixed two tracks, Born This Way… and Judas… from the album. Gaga’s music, merchandise, concert videos and interviews were showcased at the event.
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Salim-Sulaiman said “The `Lady Gaga Wall Of Fame’ is an opportunity we just could not miss being part of as it’s a great idea from Universal Music India to showcase her artistic and creative side to her fans through her imagery….
Universal Music India vice-president marketing Sunil D’Sa said, Lady Gaga is not just a great musician, but a tremendous `live’ performer, a fashion icon as well as a philanthropist. We are proud to be associated with an artiste like Gaga who has a Global appeal and the Lady Gaga Wall Of Fame is an attempt on our part at Universal Music India to give her huge fan following in India something more than just her new album….
On collaboration with Lady Gaga, Salim-Sulaiman said, ‘Born This Way’ was initially challenging as we only knew that Lady Gaga was looking at reaching out to Indians worldwide by choosing to work with us. And so, we infused the song with a strong bollywood beat in a signature Salim Sulaiman style while retaining the songs original flavor. The acceptance was huge and even voted as the best version of ‘Born This Way’ by LA Times. We are honored that it has been included on the album for India. It was after this that Lady Gaga wanted us to work on the song ‘Judas’. This time around we were more experimental. We infused the song with Rajasthani vocals and the Sarangi and once again we are overwhelmed by the response.”
The Lady Gaga Wall of Fame will be exhibited till Friday, 24th June 2011 at Planet M, Shoppers Stop, Andheri.
