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MUMBAI: MySpace has announced the launch of `MySpace Transmissions`, a music program that empowers top recording artists with a new platform to create and distribute exclusive video content available for viral distribution and audio tracks available for purchase in the U.S.
MySpace Transmissions brings the online community behind the scenes and into the recording studio with a top artist to capture a private recording session for the MySpace community and shoot an exclusive video question and answers (Q&A) with the artist.
The new program debuts with Grammy nominated multi-platinum Custard/Atlantic recording artist, James Blunt. Blunt recorded five tracks exclusively for the MySpace community including his new single Same Mistake and participated in a video Q&A available within the MySpace Transmissions profile and within MySpaceTV.
“Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while empowering artists and labels with a new way to generate revenue on MySpace,” said MySpace VP programming and content Josh Brooks.
“We`re committed to working with all stakeholders in the industry to develop monetization structures that work for labels, bands, and fans. Stay tuned-this is the tip of the iceberg in the evolution of MySpace Music,” added Brooks.
All content from MySpace Transmissions will be archived and available on-demand on the MySpace Transmissions profile and via MySpaceTV www.myspacetv.com. Users will be able to add the content to their profiles and virally share the artists` videos throughout the network, and purchase the audio tracks via MySpace.
Additional artists participating in MySpace Transmissions will be announced in the coming weeks, stated an official release.
