MUMBAI: 92.7 Big FM has changed its positioning with new content and format in Delhi with â€?Bollywood Secrets – Parde ke peeche ki baat’.
As part of new positioning, RJ Vidhi’s breakfast show: Dilli Ki Metro will unveil the scandalous Bollywood secrets, there will also be segments like Khul ke bol, Imagine kar na and Cheaters in the show. Other shows includes Gossip Queen of Bollywood: The Pammi Aunty Show, One on One with Ali and Emotional Achaar with RJs Zainab and Apar.
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92.7 Big FM – Delhi radio operations head Sudha Sadhanand said, The new positioning will fulfill a strong need of listeners – which has been proven through research and we will be the only station to give them their daily dose of Bollywood in the most naughty and edgy way. The mix of content and music will be engrossing and entertaining, given that it is what the listener wants in a market which is on a repeat format mode all across….
Bollywood Secrets is being promoted for four week through a 360 degree campaign by outdoor media, print, online, sms based communication in Delhi.
