MUMBAI: Nokia has announced that its Ovi services will be rebranded as Nokia services, the transition from Ovi to Nokia will begin from July this year and will be completed across all countries and all services by the end of 2012. Each of the services under the Ovi umbrella will simply be rebranded as Nokia, with no planned disruption to the service roadmaps.
Nokia’s EVP and chief marketing officer, Jerri DeVard said, We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike….
The company states that the reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand world over and their mobile experiences are tightly integrated with their devices so there is no longer a differentiation.
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This is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference consumers can expect to see is the replacement of the word Ovi with Nokia, not only on their device software but also in other places such as printed material or online media and advertisements. The transition should be a smooth and seamless one.
Recently Nokia India tied up with Vodafone for the Life Tools services, which has already been renamed from Ovi Life Tools services to Nokia Life Tools services.
