* Fever pegs max growth in week 5 in Mumbai, Delhi and Kolkata
* BIG FM ahead of Radio City by slimmest of margins (0.10%) reaches #2 in Mumbai; Mirchi remains Number 1;
MUMBAI: 92.7 BIG FM, with a market share of 13.4%, has reached the Number Two position in Mumbai with the slimmest of margins, a 0.10 market share lead over the now third-placed Radio City with 13.3%. This is per RAM ratings for Week 5 of 2011 (30 Jan to 5 Feb 2011) across all people 12+ at all places of listening. Traditional Mumbai leader Radio Mirchi retains the top spot with a market share of 16.5%. Separated as the Number 2, 3 and 4 stations of Mumbai are by wafer-thin margins, with Red FM at Number 4 with 12.2%, down 1 full percentage point over Week 4, it will be interesting to see whether BIG FM would have retained the initiative and remain at Number 2 per Week 6’s ratings, or whether Radio City reclaims its spot. Meanwhile, Red FM, with 12.2% market share, is still within touching distance of the numbers two and three, and if its newly launched show Red Loudspeaker works as is being hoped it will, the next few weeks to come will be immensely interesting.
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Meanwhile, Fever 104 FM has been the only station to peg growth across three of the four RAM metros, Mumbai (joint top growth station with 0.5%), Delhi (top growth station with 0.9%) and Kolkata, again top growth station with 0.6%.
Summary
Gains in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Big FM – 0.5; Fever FM – 0.5; AIR FM2-Gold – 0.4; Vividh Bharati – 0.3
(2) Delhi: Fever FM – 0.9; Radio One – 0.9; Big FM – 0.4; AIR FM2-Gold – 0.2; Red FM – 0.2; Oye! – 0.2
(3) Kolkata: Fever FM – 0.6; Oye! – 0.5; Aamar FM – 0.3
(4) Bangalore: Red FM – 0.5; AIR FM1-Rainbow – 0.4; Radio Indigo – 0.3; Radio City – 0.2
Drops in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Red FM – 1.0; Akashavani – 0.4; Radio City – 0.2
(2) Delhi: Radio Mirchi – 1.6; Hit 95 FM – 0.5; AIR FM1-Rainbow – 0.4; Radio City – 0.2; Vividh Bharati – 0.2
(3) Kolkata: AIR FM2-Gold – 0.4; Friends FM – 0.3; Radio One – 0.3; Radio Mirchi – 0.2; Red FM – 0.2; Akashavani – 0.2
(4) Bangalore: Gyan Vani – 0.6; Fever FM – 0.4; Radio One – 0.4; Radio Mirchi – 0.2
