MUMBAI: 92.7 BIG FM is the official radio partner for â€?ICC Cricket World Cup 2011′. Starting 7 February and all the way till 4 April 2011, BIG FM will entertain its listeners with live World Cup updates across its 45-station network “We are excited to be associated with this prestigious cricketing event. We will provide listeners with near live updates, match analysis and all the action right from the cricket field so that they can follow the game on the go,… Soumen Ghosh Choudhary, Business Head 92.7 BIG FM, told RadioAndMusic.com.
During the ICC Cricket World Cup 2011, BIG FM is coming with a campaign called â€?Bollywood Meets Cricket’, which will offer listeners to be a part of their favourite Bollywood superstars team. This activity will see the celebrity-named teams fight against each other for the coveted title. Registered listeners from different teams will play against each other to answer 6 questions on their favourite superstar and the final winner will win goodies of merchandise of the World Cup mascot, movie and world cup tickets.
BIG FM will introduce RJ Udham Singh, who will comment on the preparation of the team along with pre and post match analysis. Prior to every match Pitch Report, Astro Prediction, Weather Report, Team Profiles and post the match the RJ will share match summaries with names of the best bowler, best batsman and best fielder.
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Famous cricket commentators like Arun Lal, Charu Sharma will also come on air to provide expert comments during the match and explain finer details on the World Cup 2011. They will be playing Power Cricket in Tier I and Tier II cities. The players can participate for the on-ground activities by answering the right question of their favourite Bollywood superstar and can win on the spot movie tickets.
In the Cricket Microsite the listeners can register and choose their favourite team and play the game of Bollywood ka World Cup online. The website will also host audio podcasts of Udham Singh’s interstitials, expert comments on the game, RJ links of the game played, et al.
The holistic promotions will be taken on mobile through SMS led games that allows listeners to undertake net practice, as well as members who have registered for the service can predict about players and their team. The registered members will also get daily updates via mailers and SMS. On Facebook people can add an exciting gaming application and send challenges to their friends who can either bet on a match or a player.
BIG Street will project online game on LED screens wherein people around the LED screens can also get a chance to play the innovative game. This activity will be taken to Delhi Metros through a flip book that will be brought alive through innovative use of back to back site of DMRC. The creative will be designed such that when the train moves in or out of the station, the passengers inside will get an impression that the cricket ball is moving from one side to the other.
BIG Digital will offer online and mobile solutions along with an effective campaign to assure this activity permeates into consumer’s lives and garner great success.
