MUMBAI: Radio Mirchi and Red FM pegged gains in three of the four RAM metros per Radio Audience Measurement (RAM) data for Week 3 of 2011 (16 to 22 Jan 2011) across all people 12+ at all places of listening. While Radio Mirchi posted a strong gain of 1.7% of market share in Delhi and with 23.9% market share, is ahead, by 5%, of the second-placed Fever 104 FM (18.9%). In Mumbai, Red FM added 1.3% market share to close at 13.9% to be Number Two in the Mumbai market, with leader Radio Mirchi at 15.7%. Radio One was the second highest gainer in Mumbai, adding 0.6% to its market share. Red FM was second to Mirch in the gainers’ list in Delhi (.9%), and led the Kolkata gainers’ list with .5% market share. Radio Mirchi gained share in Kolkata and Bangalore too.
AIR FM-2 Gold, a strong player in Delhi, lost 2.2% market share to fall a clear 3% behind the second-placed Fever, which is at 18.9%. Per Week 2 reports, In Mumbai, Fever dropped 1.1% of market share.
Gains in the 4 metros (at =/> 0.2% of own share):
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(1) Mumbai: Red FM – 1.3; Radio One – 0.6; AIR FM2-Gold – 0.4; Big FM – 0.2
(2) Delhi: Radio Mirchi – 1.7; Red FM – 0.9; Hit 95 FM – 0.5
(3) Kolkata: Red FM – 0.5; Radio Mirchi – 0.4; Oye! – 0.2; Akashavani – 0.2
(4) Bangalore: Radio Mirchi – 0.6; AIR FM1-Rainbow – 0.3
Click here for the detailed RAM data for week 3 – ’11
Drops in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Fever FM – 1.1; Vividh Bharati – 0.5; Oye! – 0.4; Radio Mirchi – 0.3
(2) Delhi: AIR FM2-Gold – 2.2; Fever FM – 0.3; Radio One – 0.3
(3) Kolkata: Aamar FM – 0.5; Big FM – 0.3; AIR FM2-Gold – 0.3; Friends FM – 0.2; AIR FM1-Rainbow – 0.2
(4) Bangalore: Red FM – 0.5; Big FM – 0.3; Fever FM – 0.2
