* Red FM RJs to battle it out in kite-flying competition
MUMBAI: This Makar Sankranti, RED FM is encouraging Mumbaikars to celebrate the festival along with their favourite RJs by participating in a kite-flying competition called, Dheel De.
Red FM RJs Malishka, Mantra, Rohini, Neeil and Rishi will try to outdo one another in a kity-flying contest. Red FM listeners will be encouraged to support their favourite RJ and join their respective teams to participate in the kite-flying competition on 14 January at the Oberoi International School, Goregaon.
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To register, listeners can send an SMS Red <space>Patang<space>NAME<space>name of RJ whose team they would like to join, to 58558. On-air promos are encouraging listeners to participate. A company statement says Red FM has already received hundreds of SMSes and phone calls from eager listeners, and the RJs are planning to hold innovative auditions to select their best teams for the Friday contest.
Nisha Narayanan, Sr. VP Projects & Programming — RED FM, said, Makar Sankranti is one of the most energetic and popular festivals that is celebrated across the country. Red FM par Dheel De is an endeavor to capture the spirit of the festival on air and bring listeners together. We’ll be broadcasting the live action between 11am to 4pm on Friday for all of Mumbai to join in the celebrations….
Tune in to 93.5 Red FM on 14 Jan between 11am and 4pm to catch the excitement LIVE from Oberoi International School, Goregaon.
