MUMBAI: Radio Mirchi, India’s No 1 radio network along with Tata DOCOMO, the GSM brand of Tata Teleservices Limited, organized the Grand Finale of its unique talent hunt contest – â€?Talent Ekdum Loaded’. The contest which was held in 36 colleges and 8 malls across 6 cities i.e. Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur saw students getting a chance to showcase their talent to become the lucky Winner of Talent Ekdum Loaded. Adding glitz and glamour to this unique talent hunt contest was popular Bollywood actor, Arjan Bajwa, playback singer Shruti Pathak, upcoming Bollywood teen sensation Rajat Barmecha of Udaan fame and RJ Prackriti of Mumbai’s hottest radio station, Radio Mirchi 98.3 FM.
The dashing Arjan Bajwa was thrilled to be the part of an unique endeavor that urges youngsters to strive for excellence. Commenting on the occasion, he said, The youth of India is fully loaded with diverse talents but they need a platform like â€?Talent Ekdum Loaded’ to showcase it to the audience. My advice to such young talent is to find your own space and excel in it….
The versatile playback singer Shruti Pathak was seen cheering the contestants with great enthusiasm. The very talented singer said, Talent Ekdum Loaded is a great platform for common people who don’t get opportunities to showcase their talent. I am glad Radio Mirchi 98.3 FM and DOCOMO have created such a platform for the gifted individuals of India….
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This event was executed by the Activation division of Radio Mirchi across all cities in Maharashtra with ample radio support to amplify this event. Speaking about the event Shamik Talukder, National Head, Mirchi Activation said �We, at Mirchi, strongly believe in the power of youth and Talent Ekdum Loaded gives the youth the chance to come forward, display their confidence and get a chance to work with us. This is a fantastic joint initiative by Tata Docomo and Radio Mirchi and will surely be looked forward to next year by all college going students.
Mr. Abdul Khan, Head Marketing, Tata DOCOMO, Tata Teleservices Maharashtra Limited said We at Tata Docomo believe in encouraging talent and providing a platform for the same. We recently launched our â€?Ekdum loaded’ recharge pack that caters to all communication needs of the youth….
The talented winner of the contest was Mr. Abhijeet Bukale from Nasik. He was awarded with 3 months of internship in Radio Mirchi, Mumbai where the winner could observe, learn and hone his talents at India’s no. 1 radio station.
The event was held at Oberoi mall, Goregaon and saw a huge turnout of participants as well as audience from across the state.
