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MUMBAI: In an effort to make BIG IMA AWARDS 2010 one of the biggest music celebrations in Indian history, the Reliance Broadcast Network Limited (RBNL) is putting its entire might behind promoting the awards holistically to inform as many as possible of the over 200 million Indians it claims to reach. It will co-opt its widespread Radio arm BIG FM for on-air-, BIG Street for Out of Home- and BIG Digital for online- and digital communication and promotions, and with BIG Live, will take the awards on-ground through activations and concerts across various cities, including Kolkata, Delhi and Bhopal, among others.
To add further strength to the all-round promotions and activations, RBNL is integrating the property across Reliance ADA Group companies, which include BIG Cinemas as multiplex partner, Zapak.com as online partner and R-World as retail telecom partner.
