MUMBAI: Celebrations poured in from every nook of the city as 94.3 MY FM celebrated its third successful spell in the beautiful city of Surat. Acknowledged nationwide for its distinguishable humane efforts 94.3 MY FM, Surat celebrated the completion of its third spell by introducing its Koshish Dil Se! campaign.
MY FM as a brand has time and again endorsed the need for citizens to realize their social responsibilities and take their best foot forward to make a difference. Taking forward this socially undertaking 94.3 MY FM is proud to present a new spell of â€?Koshish Dil Se’, campaign with the birthday of its Surat station. An initiative under MY FM’s CSR programme, Koshish Dil Se has been conceived as a break from the tedium of routine life. An inspirational crusade for the residents of Surat, 94.3 My FM is all set to spread its philosophy of Jiyo Dil Se
Under this initiative, 3 underprivileged street children have been chosen and MY FM will undertake the responsibility of ensuring their education. Education being one of the vital components for an individual’s overall development, serves as one of the primary requisites for any growing child. Keeping the same in mind 94.3 MY FM has chosen to provide basic education to these three kids by the means of which they can make a name for themselves
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MY FM extends the joy of its birthday celebrations by taking up the efforts to enroll these children in local NGO â€?NAVSARJAN TRUST, Surat’ in order to cater to their overall development. MY FM also involved listeners in this initiative through contributions and donations for these under privileged kids.
The activities undertaken as part of 94.3 MY FM social programmes are focused on bringing smiles to people’s faces through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing majority of the society into its spirit of Jiyo Dil Se throughout the year.
Commenting on the initiative, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says With every milestone that 94.3 MY FM crosses the brand, it is great to see the brand exceeding towards the pinnacle of radio broadcast excellence. By Koshish Dil Se we have endeavored to celebrate each of our joyous occasions in a socially responsible way, thereby giving something back to the society which has appreciated each of our efforts. We surely hope that in years to come MY FM as a brand will cross many more of such mega milestones….
