MUMBAI: Radio Mantra, the radio venture by the Dainik Jagran Group takes a step closer to its listeners by rolling out its Facebook application for further interaction.
With emergence of Facebook as India’s no.1 platform for interaction by millions of people, we couldn’t ignore the power of social networking for a longer time,… said Radio Mantra COO Narendra Tripathi. We are really happy that now we can not only connect and interact but extend the bond we have built with our listeners….
The newly launched Facebook page and application have been in their beta testing phase for more than a month and have received a good response from the listeners.
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Recognizing the changing dynamics of the society and the way today’s generation communicates, along with the growing importance of social networking websites have triggered us to develop our presence on social networking platforms…, adds Radio Mantra director Rahul Gupta. The FB application is one-of-its-kind and makes our non-music content available to our listeners. We are the only radio station in India and possibly the world to be using this platform to interact with our audiences in this way….
Apart from a platform for discussions, the application has a range of interactive tabs, which allow listeners to subscribe, comment and interact with popular shows and segments of the radio network
Commenting on this unique applications development, Big Step Technologies (Company responsible for the applications) Vidit Paliwal said, “The Radio Mantra page has been very well integrated into Facebook and has been designed and developed to have many engagement points for users and allows them to share their favorite programs on Radio Mantra with their Facebook friends.”
The Application has a novel design and a lot of thought has gone into getting the right element at the right place, giving all elements the required importance
The visual appeal of this page is something we can hardly find on FB. The social networking icon has been represented in a new way which brings a sense of freshness on the net,… said MMI Online – Designers of this Application project management head Arjun Yadav.
To check the applications, you can log on to on to http://www.facebook.com/radiomantra.
