MUMBAI: Asianet’s popular reality show â€?Idea Star Singer season 4′ has garnered high TRP scores for the channel in its grand finale. As claimed by the channel and supported by TAM figures, the event broke the TV rating records and has become the most watched event ever telecast on Malayalam television.
According to TAM data, in Kerala total market, the show scored 24 TVRs with a share of 68 percent and GRP of 368 (Cs Fe ABC 15+, Kerala Total), and left channels like Surya , Kairali, Kiran and Amritha TV trailing way behind. The previous season of the programme had also brought in high ratings for the channel.
A highlights of the Tam media research findings was the female viewership points of 29 for the programme aired on Sunday, August1, from the venue at the Chandrasekharan Nair Stadium, Thiruvananthapuram.
No significant switch-off or viewer migration was reported during the programme that rolled off to a star at 6.30pm and lasted almost until midnight.
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