MUMBAI: If you are a Kishore Da or a Lata Ji fan but tired of hunting for that one spot that doles out for you an entire list of tracks crooned by your favourite singer, you need not get twitchy anymore.
Finally after a long wait, Saregama’s music portal has come to your rescue with multi-genre, multi-lingual music to satiate the palette of Indian music buffs
Saregama’s large legal treasury of music includes every kind of music from bumper Hindi film hits to evergreen gems to regional favorites, from devotional and spiritual tracks to the classical maestros in 10 major Indian languages.
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The website provides you with various soundtracks which are divided on the basis of artistes as well as albums And the best thing is you can listen to any random track even without registering yourself on the website
And if you wish to become a registered member, you can also tune in to any of your favorite radio channels from around seven to eight channels provided by the portal’s internet radio
On the launch of Saregama’s first music website, Saregama CEO Apurv Nagpal said, You can listen to all our content on the website You can download individual tracks and benefit from innovative features like the internet radio. You can search by Antakshari, which is an inventive feature that we have come up with. Also the website consists of music-related games. I think we are superior to other websites like iTunes as they do not possess such kind of features….
I am extremely proud of the â€?Search’ option of the website. It is auto-prompt and helps you find the desired artist, song, album or home video with just one click,… added Nagpal happily
The â€?Artistes’ section consists of music by around 639 musicians in total which comprises of singers, composers and lyricists. You just have to go to the tab of the artist you would like to listen to and the site gives you a list of all the songs sung/composed/written by the artist with detailed information about the song. Details like the film/album the track belongs to, the star cast of the film, mood, tempo and theme of the song along with the rating will be given to you. And then, depending on your choice you can â€?play’ the song or â€?just add it to cart’ to cherish it forever. The same goes with the entire album and there is no album the website misses out on.
The website also features tracks sung by AR Rahman and Katrina Kaif who did nursery rhymes for the site DJ Aqeel has also released his versions of some of Saregama’s classic songs.
Thus, from legendary artistes like RD Burman to the dance music king DJ Aqeel, Saregama covers all possible artistes from the big world of music.
The website perfectly spoonfeeds the user in every way. It provides you with an array of features but their functioning is quite simple. Surprisingly, even the registration process is not taxing or niggling. You won’t feel lazy at all as the website just asks for a mail id and provides you with a password. Welcome to Saregama, now you are the registered member of the music portal.
Even the downloading charges are minimal. Commenting on the rates charged by the site, Nagpal said, Our website charges the users with the very least downloading fee which is around Rs 9.95 to 9.99 per song. And we also offer special packages for music lovers so that they can download a pack of songs at a lower cost. Moreover if users sign up now, they can get special discounts as the website is newly launched.
The website offers multiple subscription packages like â€?Red Carpet’ that entitles the music lover to 200 songs of his/her choice and a discount of 25 % for the first three months on all other transactions. All of this costs you Rs 999. â€?Platinum Plan’ offers 80 songs and 15% discount on all deals for Rs 499. â€?Gold Plan’ gives access to downloading 40 hits and 10 % discount for a price of Rs 299. And lastly with the â€?Silver Plan’, you can download 12 songs and avail 5 % discount for Rs 99. All these packages will be valid for One year.
It doesn’t end here. You can also purchase any physical product from a wide variety of corporate and gifting products offered by the site. The site also does custom-made packaging for all the products
Moreover, you can also get a customized compilation of the tracks in a CD and inlay cards printed with individual name, track lists, jingles, messages and slogans
Saregama designs and delivers an ambient music solution for public areas like hotels, hospitals, offices, retail stores in order to heighten the feel-good factor of the place and to create a soothing environment It is tailor made, in terms of selection, to customer’s specific needs. The website also creates customized corporate anthems and brand signature tunes.
The music portal provides everything from pin to piano of music and hence it is expecting traffic from India as well as abroad
The website was ideally supposed to be launched last year but it finally launched on 15 August this year. Explaining the delay in the launch of the site, Nagpal said,… It’s been too long since we had a perfect consumer friendly website That is the reason we wanted to bring to the users a finished product which is simple to use and such that every single feature on the website works well. Hence we were working on it for sometime It is almost ready and now we are just giving it a final touch.
Nagpal further said that he would not like to disclose any details about the revenue as well as the business model of the website.
Send in your comments to: shikha.shah@indiantelevision.co.in
