MUMBAI: Earth Hour – a large campaign in history for the planet – has brought together some of the world’s leading entertainers to create its emotive Earth Hour 2011 video.
Created by independent producer Village Roadshow and international award-winning animation and visual effects studio Animal Logic, the Earth Hour 2011 video captures the passion of Earth Hour demonstrated in 128 countries this year.
Earth Hour co-funder Andy Ridley said. It is a great honor to have world-renowned artists working together to help spread Earth Hour’s message. Earth Hour proves beyond anything else that one person has the power to make change….
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Not only does this video inspire everyone to take action, but it demonstrates the depths of the desire of millions of people from all walks of life who want a better, healthy world,… he added.
The three-minute video showcases a mosaic of professional and amateur imagery shared by millions of people across the planet who took part in the most recent Earth Hour. It features media reports from the night as well as quotes from Earth Hour Ambassadors including Archbishop Desmond Tutu and Italian Football Icon, Francesco Totti.
Animal Logic design director Toby Grime said, It was the sheer breadth of footage and photographs from world citizens that truly inspired the video’s direction. When you see the imagery that has been captured via mobile phones and amateur video cameras, it brings to life how everyday citizens have taken Earth Hour to their hearts and want to own a solution for the future of the planet….
The visual beauty of the video is brought together by the song Sweet Disposition by achingly cool band of the moment, The Temper Trap, whose lyrics appropriately capture the determination of Earth Hour – Won’t stop â€?til it’s over; Won’t stop to surrender….
The video was unveiled exclusively to more than 413,000 Earth Hour Facebook fans 48 hours prior to being uploaded on YouTube, giving them a privileged view as thanks for their ongoing commitment to making a difference for the planet
Earth Hour 2010 embraced 4,616 cities and towns in 128 countries and involved millions of people worldwide. Earth Hour 2011 will take place at on saturday 26 March, 2011 at 8.30pm.
