MUMBAI: Hot on the heels of their 2-track EP earlier this month, Showtek now unveil the music video for Don’t Shoot.
Featuring vocals from Jamaica-born artist GC, Don’t Shoot is a traditional Showtek release filled with fan favourite heavy bass and drops. Written in conjunction with vocalist GC in the midst of the recent protests against police violence, the music video for Don’t Shoot features real life footage of such injustice and brutality, combined with a colourful cartoon animated montage. The video reiterates the issues that both Showtek and GC feel strongly about, and both artists have provided statements concerning the inspiration and reasoning behind their collaboration on Don’t Shoot.
Showtek explains, “Even though we ourselves haven’t gone through this injustice, or can even relate to how hard it must be, we work closely with diverse cultures and people that have lived these struggles. We can make their voice heard by reaching out to millions of people with our music. We aim to be an example that everyone is united, we are one people, coming together without prejudice.”
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GC says, “Born and raised in Kingston and currently residing in New York, I can relate to the senseless misuse of power by those who have been given the responsibility. Living in such multicultural cities, I have also been personally affected by such injustice and violence. I am blessed to be able to advocate for these issues we face in America through music, but there are others without a voice. Far too many have lost their lives as a result of these unjust shootings. On the heels of the senseless slaying of Trayvon Martin, Michael Brown and countless other young lives cut short by police misconduct and gun violence. I felt it was important to bring awareness and at the same time spread a message of hope with the platform we have been blessed with.”
The release of the Don’t Shoot music video adds to what has been a hectic month for the pair, who have been travelling around Europe for an extensive run of festivals. Following their European stint, they recently announced their North American Tour, which will kick off at the end of August, as they encompass 20+ dates including stops in Los Angeles, New York, Toronto, Boston, Miami, Chicago, Atlanta and more.
