MUMBAI: Kingfisher, the King of Good Times, is back this football season. For the first time, in the history of Radio FM in India, all leading radio stations in Bangalore will synchronize and play the same content during the peak hours in the morning and evening.
Indians everywhere are happily wearing their hearts on their sleeves routing for their favourite team as Football Fever reaches an all time high in the country. Being in tune with all the sporting action, Kingfisher â€?The King of Good Times’ takes it a notch up ensuring that the good times go beyond the stadium and on to the masses. Going beyond conventional approaches the King touches upon the radio listeners across the city of Bangalore by stepping into FM stations, crossing borders uniting stations with the power of Good Times.
Says Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited Kingfisher has always been associated with fun, fashion and sports, and in sports we have some very strong associations for over a decade now. This time, Kingfisher has decided to do something which has never happened in the country – all leading radio stations in Bangalore will synchronize and play the same content during the peak hours in the morning and evening. This radio marketing initiative is all about creative humour and bringing football lovers together at the same time….
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Starting this morning a range of football topics will be covered with the king’s masses tuning in and listening to their favourite RJ’s talk about football from various different stations. All at the same time. These topics range from whether the vuvuzela sounds are annoying or pleasant, Which is the best World Cup theme song of all times? How wacky would you dress to show your support for your favourite football team? Every topic under discussion brings to the table its own dynamic views. Some people tend to love the vuvuzela to the extent they’ve added it as their ringtone, even though it may not be as upbeat as the â€?Ooo la la la’. This and an array of different view points are what you could expect to hear starting tomorrow.
Adds Samar, We are sure this radio tie up of all radio channels in Bangalore will be remembered for a long time to come and will be enjoyed by all. It truly symbolizes our catch phrase – Divided by teams, United by Kingfisher or in this case Divided by radio stations, United by Kingfisher…
So, what you waiting for? Catch your favorite RJ’s be it Radio City’s Pradeep & Varsha, Radio Indigo’s Kenny & Melody, Big FM’s Harsha & Shruti, Red FM’s Pallavi & Varun, Radio One’s Prithvi & Pavitra, Radio Mirchi’s Rachna & Smitha or Fever FM’s Shradha & Arjun as they give their bit of Good Times Gyan this football season.
