MUMBAI: Targeting the Tier II and Tier III cities in the country, electric goods manufacturer Panasonic has kick started a campaign titled ‘Sound Of India’.
The ‘Sound for India’ caravan and exhibition will invite local talent for on the spot sound creation and recording using a synthesizer. The 70 city tour will culminate its hunt on 10 September and the most interesting sounds, as judged by the jury will be rewarded. The contest campaign, kick started by singer Shibani Kashyap, intends to create a bank of distinctive sounds each of the regions it travels to
Flagging-off the Sound for India… campaign Panasonic Asia Pacific Pte. Ltd MD Ikuo Miyamoto said, We are eager to reach out to the consumers across India and through Sound for India… we would be able to communicate the Panasonic promise of bringing global products that are customized to local requirements….
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The company plans to promote the new initiative through the internet and local announcements. During the duration of the campaign the consumers can also avail of the offer of a Casio synthesizer complementary with the purchase of a Panasonic 32 inch LCD TV. The offer will be for a limited period, for Delhi NCR and it will be applicable till 31 July 2010.
Panasonic India marketing director Manish Sharma says, Melody is so much a part of everyday life in India. With this in mind Panasonic’s cutting edge research has delivered a better viewing experience through superior speaker quality and design in the Viera range of TVs….
