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MUMBAI :94.3 MY FM, the Bhaskar Group radio station has raced ahead of its competition in Jaipur to become the No.1 radio station in the region, according to the Market Research conducted by AC Nielsen in Aug-Sept `07. The station has been voted as the most youthful and up market radio channel in Jaipur. This comes on the close heels of 94.3 MY FM been declared the fastest growing Radio station in Ahmedabad.
94.3 MY FM is the most recalled radio station in Jaipur, with one out of every three listeners being a MY FM fan. MY FM has 86% unaided brand recall, the highest for any radio station in the city. Even on parameters like `Last week listener ship` and `Yesterday listener ship`, MY FM enjoys a clear lead and is ahead of the competition with a very high percentage. The survey reveals that MY FM RJs and content are the most loved. According to the listeners, MY FM has the best RJs, who play the favourite Bollywood songs and bring a lot of humor and fun to the shows.
Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, “Such tremendous response from Jaipur following the fastest growth in Ahmedabad in just two months of the launch, proves that 94.3 MY FM has been able to connect with its listeners everywhere, Dil se!”
Says, Viplove Gupte, National Programming Head, 94.3 MY FM, “With our radio shows topping the charts everywhere, we are glad to see that our policy of customized content for each market has shown good results. Such findings always motivate us to do better for our listeners.”
