MUMBAI: 94.3 MY FM strongly believes in its philosophy of Jiyo Dil Se! and has now come up with an exciting promotion for its listeners to show them what a good time this philosophy can bring them. MY FM is inviting listeners across its 7 stations of Chandigarh, Ahmedabad, Jaipur, Indore, Bhopal, Raipur and Nagpur to call into the station and share their most favourite Jiyo Dil Se! moment. Participants stand a chance to win an all expenses paid trip to Bangkok where they can have a really good time and truly live by the heart.
Listeners are invited to call in and record their Jiyo Dil Se moments over a period of 14 days and these entries will be screened and shortlisted. The shortlisted sound bytes will then be played on air for listeners to vote. The byte receiving the maximum votes in each city will be the winner. The entire campaign will last over a period of 3 weeks with promotions being directed at the listeners through 360 degree approach of print, radio, online, DM and on-ground over a period of two weeks.
The contest is aimed at highlighting the Jiyo Dil Se! philosophy which has given MY FM a special place in its listener’s hearts. Through this promotion MY FM is also aiming to give back something special to the listeners who have made it one of the most popular brands in its markets.
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Commenting on the contest, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says MY FM has always lived and urged its listeners to live by the philosophy of Jiyo Dil Se! by indulging in interesting, innovative and exciting activities. This contest is another initiative to bring out the essence of the philosophy. We are using this as a means to give back something special to our listeners who have embraced this philosophy of ours. We are looking at extensive participation and a huge response on this….
