MUMBAI: Radio Mirchi’s Rs.339 crore plus of investments into phase III of FM radio in the country will now start to pay off. Of the 17 new frequencies it picked up, Chandigarh went live on Friday. on Mirchi’s favoured frequency – 98.3. The official launch however is still a week away.
Nitin Gupta is the new Programming Head of Radio Mirchi Chandigarh. He shared the pictures of the launch on his Facebook account where Radio Mirchi’s Vice President Bhanu Pratap Singh and the new radio jockeys were also present.
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RJ Kanwar also shared some moments from the launch.
The 17 new channels in new cities which Mirchi acquired were Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong, as well as in existing cities such as Bangalore, Hyderabad, Ahmedabad, Pune, Kanpur, Lucknow, Jaipur, Nagpur and Surat.
This pushes Radio Mirchi presence in 49 centres.
Kochi, Guwahati, Bengaluru, Hyderabad and Chandigarh has finally made it to the launch with other stations to launch soon at a faster pace.
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