MUMBAI: Hungama, India’s leading digital entertainment company is set to entertain its consumers with the upcoming musical extravaganza – Khazana – A festival of Ghazals. In its 15th year now, the event lends its support to Cancer Patients Aid Association (CPAA) and Parents’ Association Thalassemic Unit Trust, Mumbai. The concert will witness singers like Anup Jalota, Talat Aziz, Rekha Bhardwaj, Bhupendra and Mitali Singh, Penaz Masani, Rajkumar Rizvi, Suresh Wadkar, Anuradha Paudwal and Kavita Paudwal among others are supporting the noble cause. The theme of the concert is Celebrations and Nostalgia- Best of 14 years, showcasing the best of the years gone by.
With Hungama onboard for the fifth consecutive year as the digital partner for the event, Khazana concert is set to be taken live across various Hungama platforms such as Hungama Play, Hungama Music and social media platforms Facebook, YouTube etc. In addition to this, Hungama’s DTH partner, Tata Sky will be live streaming the event on Actve Music.
Speaking about the live streaming; Hungama.com, CEO, Siddhartha Roy, said, “Our association with Pankajji and Khazana is in its fifth year now and we are committed to make the event available to a larger set of audiences across the globe this year. All Hungama platforms and our partner networks are set to take the event live across the two days. We are also extremely privileged to be a part of the event and lend our support to the two charities. This is truly entertainment with a cause.”
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Also commenting on the association with Hungama, Pankaj Udhas said, “The Khazana Hungama tie up is unique. Through this we are taking ghazals and ghazal singing to a new level. Knowing the limited seating capacity of the venue, we needed to reach out to the larger audiences. Hungama has provided that platform to take Khazana across the globe where ghazal lovers across the world can now see Khazana live through digital live streaming. It’s a great innovation to help this genre of music and the cause of charity.”
