MUMBAI: With the arrival of the monsoons across India, one big problem that has resurfaced yet again just like every year are Potholes. Continuous rains have exposed the terrible condition of roads in various cities. Against this backdrop, CNN-News18 is doing a special campaign ‘#WhyThesePotholes?’ in partnership with BIG FM on the issue of potholes on Indian roads. The campaign is bringing real life stories of people affected by the potholes along with a status check on the work done by municipal corporations in metro cities.
The initiative aims to highlight the plight of commuters in front of government officials and provide possible solutions to the problem. The one-week long campaign comprises stories that highlight the fatalities caused every year due to the potholes. Some of the stories include a case study of a father who lost his three year old son and his ongoing legal battle, a citizen journalist who has measured the length and breadth of potholes in Delhi, live stories with MCD and BMMC and challenges people are facing in areas with big potholes.
Further amplifying the messaging, both CNN-News18 and BIG FM are also engaging people by asking them to share photos and videos of the potholes in their city. You can become a part of the campaign and highlight issues related to potholes by sharing photos and videos on Whatsapp/08800591092, Facebook/News18CJ and Twitter @News18CJ.
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Catch #WhyThesePotholes Campaign all through this week, on CNN-News18 and BIG FM.
