MUMBAI: Mozez Singh’s new film Zubaan has roped in fashion social network Roposo as its social media partner.
Blue Frog co founder Ashutosh Phatak has scored the music for this musical drama which stars Sarah Jane Dias and Vicky Kaushal. The movie traces the coming of age story of a young boy (Vicky Kaushal, who was last seen in the much-acclaimed movie Masaan) who loses his faith and develops a fear of music. He eventually fights that fear and finds himself again.
Sarah Jane Dias plays a fashionista in the film, a fact that finds sync in Roposo, which has positioned itself as a social network that helps style-conscious women search for and discover the best trends and inspirations.
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Zubaan will be released on 4 March 2016. As a part of the association between Roposo and Zubaan, exclusive stills from the film are being pinned over Roposo during the promotional period. Roposo will also arrange for meet and greet with the stars for its users, besides creating new looks for Sarah on its platform. The two stars of the film have already created their profiles on the social network. They will entreat their fans to follow “Zubaan Fashion” on Roposo which will help users discover and adopt the best looks from the film.
Says Roposo’s CEO Avinash Saxena,“Zubaan features some of the most fashion-forward looks ever seen in Bollywood. We are proud to collaborate with the movie as the social media partner of choice in a truly symbiotic relationship. The idea is to bolster the perception of Zubaan as a film with a deep emphasis on style and personal fashion. While we will promote the upcoming movie across our consumer touch points, our brand will also get the necessary fillip through the credit rolls during the film premiere and the social media handles of its popular stars.”
Zubaan producer Guneet Monga said, “Sarah’s character (Amira), is a free-spirited, boho clad, wild child who finds solace in music – it’s her end, her beginning. Amira has donned some very unique looks in the film which is a crazy combination of boho meets desi meets hip hop. And hence, we couldn’t think of a better fashion app to be associated with than Roposo. Just like our female protagonist, Roposo is an app quite eclectic in its fashion sensibilities. It’s full of spunk and helps you discover yourself through fashion. And if that weren’t enough, the fact that it also happens to be India’s leading fashion social network only made it a much easier decision for us to associate with it for the movie.”
The Zubaan star cast recently conducted a movie promotion at Symbiosis Pune where Sarah and Vicky judged a fashion show. The couple also promoted the movie at IIM-Bangalore on 30th January 2016.
